Full Sail Online: Project & Portfolio II - Design

These types of classes are strewn about my program. They each involve different assignments based on the knowledge gained through previous courses and some of the fundamentals of design. This particular module includes designing a cohesive ad campaign for a celebratory day.

Week One- Pick Your Day & Make Your Logo

World Nerd Day Logo

Given a decent sized list of days to choose from, I decided upon World Nerd Day. I’m a nerd, my husband is a nerd, my son is a nerd, and my daughter is half-nerd. I know the culture, interests, and activities associated with nerdism and thought it would be really fun to design in honor of such a fun, although fictional, day.

After creating some concept sketches, I came up with my logo and designed it in Adobe Illustrator. My instructor gave me some feedback to help tighten up the logo and this was the final result.

Week Two/Three- Short Format Video, Social Media Mockup, & Outdoor Advertising

First, we had to create a short commercial for our day. This included music composition, video editing, and delivering our message in 15 seconds or less. You can see mine at the bottom of this post.

The first time I’ve ever edited a video was in my previous class where I learned the skill. I’m still building my skillset in that area and I’m far more confident in my design capabilities than in my video making/editing capabilities.

Next is a social media mockup. Only one is required but I believe I’m going to go with a two-pronged approach. My Facebook mockup can be seen below and I’m still deciding whether I’ll be utilizing Twitter or Instagram for my second. Instagram is in the lead, though.

Earlier in the week we had to complete a discussion post about the different types of outdoor advertising. I never realized there were so many different types of “billboards” that utilize all sorts of technology. Perhaps I’ve seen them; I just never really gave them much thought (other than what they were advertising).  Admittedly, I haven’t started on this yet other than brainstorming. I plan to get this rocking tomorrow.

Week Four (next week)- Client Presentation & What I Learned Video

Because I haven’t posted about this class week for week, I’ll include this here. We are provided an InDesign file that sets up our client presentation. All the work done for our celebratory day thus far will be included as well some information regarding tone, look, feel, and a general overview.

The What I Learned video looks to be a 0 or 100 grade. There is no content grade and the instructor seems to want us to be brutally yet entertainingly honest. I loath doing these videos but the pressure is much less considering merely doing it will earn me the completion grade.

My Full Sail Experience (Thus Far)

General Info: I’m pursing a Bachelor’s Degree in Graphic Design at Full Sail University’s (based in Orlando) online program. I’m currently a sophomore.

Admissions/Advisors/Liaisons: The admissions process was pretty simple. I saw their ad on Facebook and decided to check them out. I also checked out the Academy of Art. I decided on Full Sail because of cost mostly and I didn’t want to take a bunch of liberal arts courses at AoA. Upon admission, I had to plead my case as to why “this is the program for me”. I discussed with my admissions rep that I wasn’t an “artist” and drawing wasn’t my strong suit. Basically, if this course required Portrait Painting 101 I probably wasn’t going to cut it. I was assured that while sketching would be a part of the course (which I understand; sketching ideas before taking them to the design programs) it would not be a prominent factor in grading or classes. This information is false. I actually had an entire drawing class. Grading was a bit on the easy side (luckily for me) and in most design classes sketches are required with final product submissions. I will say I have improved. I’m still no artist but I’m more comfortable doing concept sketching. I just wish they had been a bit more honest when I asked initially.

I was pleasantly surprised with their sense of urgency to get me enrolled (time is money, friend!). They waited on the phone with me as I downloaded an app and emailed them a “scan” of my diploma. They also required a few faxed forms. When I informed them I would have to wait until the next day to access a fax machine, they looked at businesses surrounding my home and actually called a local hotel (within walking distance) and asked them to fax it for me. Cool.

I believe a student liaison here is what other schools would call an advisor. Mine is pretty cool. She calls to check in from time to time and see how I’m doing in my classes. So far everything has been good and we don’t have too much to talk about. To this day I do not know who my actual advisor is. I’ve emailed for a few small things and always ended up back at my liaison anyway.

Career Services/Future Planning: These leave a bit to be desired. The impression I get: as a sophomore it is too early to plan for future schooling or careers. That’s fine but it just seems odd that I have classes with assignments centered around future careers/plans. Seems silly to force assignments about the career they won’t help me plan.

I emailed an advisor once about information on a Master’s program I might like to take after completion of my current program. I received little more than the generic information provided on their website and was told it was really too early to even be thinking about it. I disagree. It is a huge financial undertaking and being able to weigh my options early helps guide me with my future plans. I recently mentioned something to my student liaison and got the same treatment.

Scrapping that idea for the time being, I decided to try to focus on my long-term career goals. Once I did, I was very excited to speak to someone “in the biz” to at least provide some advice or resources on how I should gear my portfolio. I emailed and was told, again, that it’s too early to begin the discussion. Apparently, they aren’t interested in talking to me about it until about three months prior to graduation. I was advised that I could call on career open house days but that I may get the same response. Again, I mentioned something to my liaison and she was surprised to hear of the responses they gave me. So, I suppose I’m on my own for now with that as well.

Classes/Workload: As expected, the workload varies by class. I’ve had classes that I felt I was working 24/7 on assignments and others that I could knock out in a day and then do next to nothing until the next assignments were available.

So far, the grading has been very easy (boy, do I love jinxing myself!). There are a few classes where the class average was less than stellar (yet still not bad) and in some classes the average was 100. It sort of creates the culture in which a high B is a death sentence.

Instructors: VERY hit or miss. I’ve had some great instructors that are active with the students within the discussion platform and some that merely grade and move you on. We’re able to offer “anonymous feedback” at the end of course but I’m not sure if that holds any water. I’ve had one very bad experience with an instructor in which everything in her life was an emergency worthy of disrupting the class. From illness to cat issues to houseguests it seemed like a never-ending litany of excuses. Stuff happens and I sympathize but students very rarely get away with that kind of behavior. She even cancelled a live class with zero notice and no email until the next day. The other smaller issue I with an instructor was the timeframe in which grades were returned to us. Each class is four weeks. Week one he was very quick with grades. After that I didn’t seem to get any until the final week of class and after. There was no option for giving that class feedback, either, which is odd.

Classmates: You can’t control the people around you. I understand that. In the beginning of my program there were tons of people who just didn’t care and it was obvious. Some were crass and even rude with feedback but those people were few and far between. The only huge annoyance I had was watching classmates that continuously disregarded instructions despite instructor and peer feedback. I don’t mean there was a difference in opinion over design choices. I’m talking assignments that say, “Create in black in white” and they’d submit a color project. These people seemed to keep getting pushed through to the next class for quite some time. I finally stopped seeing them recently. After so long I think you end up weeding yourself out.

Overall: The tuition covers the cost of the program, a MacBook Pro, the Adobe Suite, a few other Mac programs, a subscription to Lynda, and now a Sony a6000 camera. You get out what you put into it, honestly. Some classes are self-taught through Lynda and others have active instructors. I suppose I’d rate it a 7/10 so far. I hope to update per class in the future.